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So, when you show up to the party, announce yourself clearly. No need to overcomplicate this. 11 min read. Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. The goal of Fact-Stacking is to build tension. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. Jersey City, NJ Robert Lucas Robert C Lucas will not be notified of your purchase. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. Because they need to do it, just like a hungry person needs to eat. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. Lucas … And that's fine. Originally published at robertlucas.co. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. So I'm only going to send you good Robert Lucas Conversion Copywriter. It's about your reader. You'll both be better if you move on.). Who are they now that they're a part of your tribe? It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. What will you do with it? View Robert Lucas’ profile on LinkedIn, the world's largest professional community. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. See others named Robert LUCAS Robert’s public profile badge. Robert LUCAS. So here they are. You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. Thanks! "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". Robert Lucas Conversion Copywriter. Stacking one fact on top of another. And I respect that. Readers keep reading because they have unanswered questions. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. And I respect that. (Click here and it will download instantly.)*. You've just met this person. And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. 1001 others named Robert Lucas are on LinkedIn. DO NOT make this complicated. A lot of people use their full name as their email contact name. (You know, the one I've been referencing throughout this post.). But you should give your reader a little detail about WHY they've made a good choice. This is probably the most basic example of Fact-Stacking we have. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. Why is the lead magnet they're receiving important? By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. Just another reminder that knowing your audience is key. 1002 others named Robert Lucas are on LinkedIn. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. Most of the time, I share helpful content. But I'll probably try to sell you something at some point. Robert has 4 jobs listed on their profile. This is the perfect chance to get them to engage with your business a bit more. These facts don’t have to support each other. I have written a lot of bad copy in my day. Robert Lucas . I'm excited for you. There's no confusion of: You COULD add a little context here too. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. 4,305 records for Robert Lucas. Robert has 6 jobs listed on their profile. :)". I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Templates are great. What the hell do these things have to do with each other? See others named Robert Lucas Robert’s public profile badge. She just starts throwing statements at your face. Here's a good example: Keep it simple here. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. [NAME], you're no longer part of the problem. I couldn’t write this article a year ago. They've inched toward becoming a new person. But let's be honest: They're not completely sold yet. Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. View the profiles of people named Robert Lucas. PublicRecords360 is designed to help you safely find people and learn about others. Spotify's 2019 Wrapped Campaign is a great example of this. More on that in a minute. Just give them the link. Exactly what it sounds like. Robert has 4 jobs listed on their profile. Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. Read writing from Robert Lucas on Medium. Most of them are here to keep your reader happy. Don’t let me be that guy at the party with spinach on his teeth. But what does this actually look like in practice? This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. Do that, and you'll end up with a damn good Welcome Email. Copywriter. vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. Find Robert Lucas in the United States. Robert Lucas. Get full address, contact info, background report and more! If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Give them what you promised, because your goal now is to earn their trust. OPS Supervisor at Canada Post / Postes Canada. Robert Lucas Conversion Copywriter. We write to find purpose, stay sane, and try to make meaning out of life. And they want to find out that answer. You have your reader's attention. That's why I've identified these six questions you should answer in your Welcome Email. Notice how Kira doesn’t even have any sort of intro. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. This isn't about you. (If you used bullets on your landing page, you could even include them here.). (In fact, you should actually tell some people to unsubscribe. So we're on the same page, I email my list at least once per week. Tell them to go read the free guide you sent. Let's say you're delivering a free guide called "This is how you write a good email. We found 1853 entries for Robert Lucas in the United States. Get started Geni World Family Tree. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? So if you're not cool with that, just click the unsubscribe button below. You eventually find out that they are all regrets. Because you HAVE to find out what the heck all these random statements have to do with each other. "WE'VE been so lucky to share this time with YOU." View the profiles of people named Lucas Roberts. Robert Lucas Conversion Copywriter. What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. You got their email address. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. The clearer you are up-front, the happier you -- and your subscribers -- will be. Join Facebook to connect with Lucas Roberts and others you may know. And it sounds like an ugly, overgrown haiku, but I think you get the idea. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. 1002 others named Robert Lucas are on LinkedIn. Help them understand what that means. But it's one you should answer to increase the odds they'll read your emails in the future. 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