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Descriptive Research The purpose of descriptive research is to describe accurately situations or events, such as the characteristics of a population, a social condition, or a particular topic. Looks like you’ve clipped this slide to already. Methodology. Mixed methods has been called multitrait/multimethod research (Campbell & Fiske, 1959), integrated or combined (Johnson & Onwuegbuzie, 2004, p. 17; Steckler, McLeroy, Goodman, Bird, & McCormick, 1992), and quantitative and qualitative methods (Fielding & Fielding, 1986). Research philosophy is a vast topic and here we will not be discussing this topic in great details. The methods section describes actions to be taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. Research methodology theory chapt. "The Nature of Research Methodologies.". : 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Scope of Business Research 1.3 Business Research Defined 1.4 Basic Research and Applied Research 1.5 Managerial Value of Business Research 1.6 When is Business Research Needed? As a result the research format used in an investigation should be seen as a tool to answer the research question. See our User Agreement and Privacy Policy. If you continue browsing the site, you agree to the use of cookies on this website. Scribd will begin operating the SlideShare business on December 1, 2020 PDF | On Jan 1, 1992, Brian Douglas Haig published The nature of research methodology | Find, read and cite all the research you need on ResearchGate As a researcher have to position yourself in one specific place you know to find the right methodologies to execute on your research idea. Turan Lesson No. Between-Methods Triangulation: Involves the use of both quantitative and qualitative approaches. ), Tran, Ben. If you wish to opt out, please close your SlideShare account. Before going into the strategies of data collection and analysis, a … Research is systematic and Scientific • Research is a scientific and systematic search for pertinent information on a specific topic. A scholar of pure knowledge may see acquisition of knowledge satisfying in itself irrespective of the fact whether it is of any practical use or not. Quantitative Data: Quantitative data includes closed-ended information such as that found on attitude, behavior, or performance instruments. (Eds. Nevertheless, the beginning of mixed methods is cited by some (Creswell & Plano-Clark, 2007, p. 5; Johnson, Onwuegbuzie, & Turner, 2007) to Campbell and Fiske (1959) as multitrait of multimethod research, a concept later formalized by Webb, Campbell, Schwartz, and Sechrest (1966) as triangulation (Greene, Caracelli, & Graham, 1989), and is often cited as having methodological superiority over single methods (Johnson et al., 2007; Tran, 2014a). Triangulation: Is the combination of methodologies in the study of the same phenomenon. Within-Methods Triangulation: Refers to the use of either multiple quantitative or multiple qualitative approaches. It has also been called the third methodological movement (Tashakkori &Teddlie, 2002, p. 5), the third research paradigm (Johnson & Onwuegbuzie, 2004, p. 15), and a new star in social science sky (Mayring, 2007, p. 1). Pure or Basic Research involves knowledge for the sake of knowledge. If you continue browsing the site, you agree to the use of cookies on this website. Before the advent of mixed methods, many studies used multiple methods to achieve the benefits of triangulation (Galton & Wilcocks, 1983) without restricting themselves to any paradigmatic membership or methodological category (Tashakkori & Teddlie, 2003). Thus, during the last 50 years, writers have used different names, making it difficult to locate articles that might relate to mixed methods research. To Support Customers in Easily and Affordably Obtaining the Latest Peer-Reviewed Research, Copyright © 1988-2020, IGI Global - All Rights Reserved, Additionally, Enjoy an Additional 5% Pre-Publication Discount on all Forthcoming Reference Books, Tran, Ben. A law is not designed to address every contingency that might arise in future. Clipping is a handy way to collect important slides you want to go back to later. This thesis aimed at exploring and understanding the meanings constructed by the participants. Generally, research has to follow a certain structural process. The research methods covered in this handbook are descriptive in nature and may be applied for community use. • Generally, research has to … “Methodology is the philosophical framework within which the research is conducted or the foundation upon which the research is based” (Brown, 2006). (2018). According to Denzin and Lincoln (2005) a research methodology or strategy is determined by the nature of the research question and the subject being investigated. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Research and methodology (Indian Law Institute, New Delhi, 2nd Ed., 2011 ) at 111. For the first 60 years or so of the 20th century, mixed research can be seen in the work of cultural anthropologists and, especially, the fieldwork sociologists (Gans, 1963; Hollongshead, 1949; Jahoda, Lazarsfeld, & Zeisel, 1931/2003; Lynd & Lynd, 1929/1959). Nature of research 1. Learn more. In Khosrow-Pour, D.B.A., M. Contrasted to this, a quantitative methodology is typically used when the research aims and objectives are confirmatory in nature. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. Qualitative Data: Consists of open-ended information that the researcher gathers through interviews with participants. See our Privacy Policy and User Agreement for details. Across the globe, the Internet and mobile technologies are providing unprecedented access to markets and individuals. RESEARCH METHODOLOGY IN SOCIAL SCIENCES Research is of two types, Pure or Basic and Applied. In business and economics dissertations at Bachelor’s level, you are not expected to discuss research philosophy in a great level of depth, and about one page in methodology chapter devoted to research philosophy usually suffices. In this post, we are going to learn about what we call the… Looks like you ’ ve clipped this slide to already, assumptions, and standpoints experience research. Investigation should be seen as a tool to answer the research format used in an investigation should be as. Seen as a researcher have to position yourself in one specific place you to.: Involves the use of cookies on this website variables ( e.g comes to.! To already to improve functionality and performance, and descriptions of things have a team of PhD use. A clipboard to store your clips a certain structural process be used to measure the relationship between variables... 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