Founder/CEO Steve Jobs himself had a keen eye for design, and believed in relentless attention to detail and functional design for longevity of any product- a philosophy that changed Apple from a luxury brand to a beacon for everyday innovation and simplicity. Jony Ive was Steve Job’s secret elf in the Apple workshops that led to the company’s unprecedented revival in 1996. Apple design chief Jony Ive isn’t retiring–not even completely from Apple. 0. By Stu Robarts Oct 23, 2020. Jony Ive: What Will Apple's Ex-Design Guru Bring To Airbnb? In an interview with the Financial Times, Jony Ive announced that after more than two decades of making Apple products look and feel the way they do, … Jony Ive files for a trademark for the term “LoveFrom Jony” Christian Zibreg on July 24, 2019. Comment. Here's what Steve Jobs said that inspired the name. Apple's chief design officer Jony Ive has announced he will leave the company later this year to start an independent design company called LoveFrom, which … Share Share Tweet Email. Following the recent announcement of his long-in-the-making exit from Apple to form his own design studio, called LoveFrom and counting Apple as its first client, design tzar Jony Ive has now filed for a trademark for the term “Lovefrom Jony”. Ive's company, LoveFrom, was created in partnership with Marc Newson, who Ive has … 0. At the time, Ive said that he was looking forward to working with Apple "for many years to come" and remaining "very involved." When Jony Ive left Apple, Apple CEO Tim Cook said that the Cupertino company would continue to work with Ive's LoveFrom, with Apple serving as one of LoveFrom's "primary clients." He’s starting his own design firm, called LoveFrom, and Apple will be the new firm’s first client. Apple chief design officer Jony Ive announced he's leaving the company to start LoveFrom. A new partnership between Airbnb and Jony Ive's LoveFrom design firm may not just see a revamp of how the platform looks, but of how it operates too.